In the Margin

A deep cut on what's shifting at the edges of culture — before it reaches the centre. Each issue looks at what's moving across Asia and what to make of it.

A series by

• Dumpling

independent qualitative research.

Jul 2026

The Analog Signal

Going analog seems to be what people do when it gets too much. Decode the signals of analogous pursuits to build for the real need.

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Jun 2026

Outdating The Consumer Playbook

The family you were marketing to doesn't exist. A headstart on rethinking the consumer in your brief.

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