In the Margin

A deep cut on what's shifting at the edges of culture — before it reaches the centre. Each issue looks at what's moving across Asia and what to make of it.

A series by

• Dumpling

independent qualitative research.

Sep 2026

Beneath The Mood Economy

Mood purchases carry more weight than expected. Understand the emotion is carrying and build from there.

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Aug 2026

The Heritage Excavation

Heritage remix is going strong in Asia. Unpack the forces driving it and the formula for doing it right.

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Jul 2026

The Analog Signal

Going analog seems to be what people do when it gets too much. Decode the signals of analogous pursuits to build for the real need.

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Jun 2026

Outdating The Consumer Playbook

The family you were marketing to doesn't exist. A headstart on rethinking the consumer in your brief.

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